In all aspects of modern life, we are well cemented into the Digital Age. Everyday we are faced with a digital channel and platform, which is why businesses are recognising the need to embrace this modern tool in marketing. Digital marketing essentially utilises digital platforms such as social media, mobile applications, and websites to enhance business awareness and audience reach.
It has become an inevitable part of everyday life, but can you be sure that your business is making the most of this truly invaluable tool?
What does it include?
SEO
SEO, or search engine optimisation, works to improve your search engine ranking on internationally recognised platforms such as Google. Through the use of carefully chosen keywords and phrases across your website, social media, and any other content, there is an increased possibility that your company will rank highly when potential customers search online. Business awareness is enhanced, in addition to greater webpage traffic.
Content
Content is truly the driving force for any digital marketing strategy. It includes any webpage content, blog articles (like this!), social media posts, emails and mobile apps or messages. With inspiring and informative content, your audience will recognise that you are a reliable, and knowledgeable company, which could result in more business for you. The phrase ‘Content is King’ is not one to be taken lightly in this digital marketing age.
Social Media
Social media isn’t just for catching up with old friends nowadays. It’s become a vital tool for news and information presentation, which means it is the perfect platform to extend your businesses marketing strategy. An effective social media strategy will encourage sharing amongst your audience through engaging content, while effectively promoting the products and services you have to offer.
Email and Mobile
We check our emails multiple times a day. Having a mailing list will allow you to keep customers up to date with current business events, crucial information, and any exciting business development. But don’t just send any old emails, make them engaging, informative and relevant, but don’t overload them with information.
With such close proximity to potential customers through mobile phones, it would be foolish to annoy the possibilities that such devices offer. Mobile marketing can include the use of an app, sending a text, or even offering a ‘mobile friendly’ version of your website.
How could it benefit your business?
The online world is easily accessible to all, therefore, almost every company will adopt some form of digital marketing today. By maintaining a digital marketing strategy yourself, you will level the playing field with any competing businesses. With a little research, you could also look into the tools that your competitors utilise, presenting alternative solutions that could inevitably give you the upper hand.
Digital Marketing is also an extremely cost-effective marketing tool. Like we said, everyone has access to the internet nowadays, which means that any marketing material can be published and promoted without having to worry about unnecessary and expensive print costs. This is great news for businesses of all sizes, as you can re-assign these valuable resources to another aspect of your business.
Embracing the digital will show that your company is modern and professional. Accessibility to your business is increased through mobile and tablet use, which means your overall reach will also rise. By adopting social media and mobile accessible strategies, there is a greater possibility of lead generation, which will ultimately result in more business for you.
Ultimately, digital marketing is a fantastic way to build and present your brand identity to suit this modern and digital age.
Digital marketing is a strategy that every company should take advantage of. If you feel that your strategy could do with an update, contact 3W WebServices today. We take care of all things online so you can stay focused on running your business.